The global changing market dynamics necessitates the need for reliable and accurate information that is helpful in making strategic brand decisions. Brands need a partner and not a mere research firm who will be at the centre of generating relevant information to aid in planning and decision making. Data driven strategies have proved worthwhile because they produce measurable results.

Among RTCI’s services includes Product Research aimed to help source accurate product data to help inform your customers about technical specifications and product features. Market Research to provide insight to your specific business challenge answering the following broad business questions such as who are the right customers for your brand and how do they behave? What are the key markets and channel dynamics happening right now that you need to be aware of and how should you respond? How can you position your brand to best meet the market expectations? Brand Research to understand the mechanisms behind what consumers do, think, perceive and feel about brands. Media Research to identify which digital and traditional channels are most successful at attracting the right audiences to your brand and Consumer Research to gather valuable data and analytics that unlocks fresh insights on who your consumers are, and why they purchase your brands, products etc.